Media Planning and Buying

Advertising works best when every dollar is placed with purpose. Media planning and buying decides where your message appears, how often people see it and what you pay for each placement. We build plans that reach your audience efficiently, negotiate the best possible rates and show you exactly what your investment achieved.

Building your media plan

We start with your goals, audience and budget, then build a plan that balances reach, the number of people who see your message, and frequency, how many times they see it. The plan shows which channels to use, when to run each placement and how your budget is divided, so every choice has a clear reason behind it.

Channels we plan and buy

We plan across digital and traditional media, including social media, search, streaming video and audio, websites and display networks, radio, television, print, outdoor and transit advertising, and community and event sponsorships. We recommend the mix that fits your audience rather than defaulting to one channel.

Negotiating placements

We negotiate with media outlets and platforms to secure strong placements, fair rates, added value and favourable terms. Our goal is to stretch your budget further than buying on your own.

Creative that fits each channel

Because we produce video, audio, design and copy in-house, we can create advertising tailored to each placement, from a radio spot recorded in our studio to a billboard, social ad or streaming video, all with a consistent message.

Tracking and reporting

We track delivery and results for every placement and report on performance across all channels in one plain-language report: what ran, who it reached, what it cost and what it produced. We use the results to adjust the plan and improve future campaigns.

How it works

We start with a conversation about your goals, audience, timing and budget. You receive a written media plan and quote for approval. We then negotiate and book placements, coordinate creative, monitor delivery and report on results.